Another situation that usually puts a client off (and usually shunning that artist possibly for the rest of their lives) is the ‘high’ sense. Y’know, the I-think-too-high-for-you-to-comprehend. And this side also uses a heavy amount of jargon, with using usually 60 words per sentence when you can just say something like ‘I would like to express my thoughts of a different kind of beauty.’ Simple, and yet colloquially deep, isn’t it?

Because honestly, the situation with number 2 is that customer just nods unsurely, stares at the other works (although more intimidated to ask now) and just politely leaves for another exhibit. You give off the aura that you don’t like them there, if you don’t explain your thoughts clearly. Sure, it sounds nice for your ego, but its money that goes down the drain. And ego doesn’t feed your stomach. Money does. So at the very least, swallow your ego a bit and let the good salesman within you get through.

Treat the customer as a customer, not as an art critic. Sure, it’s usually the collectors that buy the paintings and sculptures; but it’s about 70% of them who buy paintings and sculptures just for the heck of being rich and they just want to put nice things in their houses. Not everyone is well versed in art, and so, keeping them interested means actually letting them relate to your work. If you can’t do that, say goodbye to another sale down the drain. Art is good. It’s beautiful, it is the reason why people buy it. But most don’t want to look too much into art. If you are explaining your pieces, give it the tone of being casual. Like, “hey, this one I made to show people a different side of what reality is like for me.” See, it arouses the curiosity of the general public. You want people to see what you see, and people are mostly interested in viewing things through other people’s eyes; how they see the world, what they are thinking, what is deep inside their thoughts.

In a blatant form, I’d say that art is having people pay to see what you have inside your head. So if you want people to be interested, keep things interesting inside as well. But do well with advertisements, because there is no point to good art, if people do not know about it.

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