CD sleeves have become the most cost effective solution for packaging CD/DVD merchandise that pulls double duty as an ideal tool for advertising. Selecting the perfect CD sleeve is of specific importance for those small bands and churches as these are the individuals who will be attempting to sell their music at concerts or provide CDs as promotional items; and the appearance of that CD sleeve is going to be instrumental in delivering a look of professional quality that can determine whether the public will make the purchase and give the songs a listen. This means that just as you do with other tools of marketing you must be sure to select the best CD sleeve from the many options you have available.

There are several types of sleeve designs available in the market but most break down to either being open ended or flapped. The former is a simple cover that you simply slide the disc into. On the other hand, a pouch flap can easily hold an additional disc or a standard sized CD booklet which can be used to offer additional information and lyrics. So, the design type that you choose should depend on the information that you want to offer and how many discs have to be packaged; if you intend to hand pack a lot of CDs, a flap-less design will be ideal.

Sleeve Opening-The opening in the package sleeve is another factor that needs to be selected based on how you will be packaging the discs. A flush cut is a perfectly even opening that would be more suitable for those who plan to use automated loading equipment; in contrast the style with a more uneven opening would be the best choice when the discs are slated to be packed by hand.

The material of the sleeve: The next thing to decide on will be the material used to make the sleeve. There are a myriad of options available and the material that you pick will have a bearing on the cost of the product; popular choice include:

Tyvek-The strongest CD sleeve material available. Tyvek resists ripping and tearing, and this material is also moisture resistant which means it can hold up to normal handling as well as heavy duty challenges. CD sleeves constructed from this material have a silky smooth feel and glossy appearance that gives them a distinctive identity.

Paper-The basic and most affordable option. When you choose paper sleeves the cost will only be a little more expensive than using white envelopes. Make sure that the disc art and logo are complimentary to the color choice you select if you want these paper sleeves to be successful. Paper is very suitable when you are going to be using laser or ink jet printing designs.

Paperboard (or cardboard): This option is slightly more expensive than paper albeit the material is also more durable. Use paperboard sleeves if you intend to get the sleeves screen printed

Poly-Lightweight and inexpensive product choice that is great for sending CDs though the mail.

Vinyl-This material features that ‘old school’ dependability in appearance and rugged strength. If you like this kind of ‘vibe’ then vinyl might be right for you. This material also boosts that perceived ‘value’ of your musical products.

Polypropylene: This material is lightweight and stronger than vinyl, clearer and less expensive.

CD sleeves can be some of the most inventive and inexpensive packaging solutions that are readily available today. While you are considering the designs and materials, it is crucial that you ask yourself how you plan to use these packaging products. In some cases you may be better off with a more durable material for any CDs that will be exposed to repeated handling, while an inexpensive and lighter weight sleeve may be your top choice if you are marketing discs for only a single use.

This cd blog site was researched for information on bands use of printed cd sleeves.

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