Serious sports bettors often dismiss futures wagers as sucker bets targeted at ‘squares’ looking for a big payoff. For example, a typical futures ‘sucker bet’ would be something like betting that Harvard will win the NCAA basketball tournament at 500/1 odds. Sure, the potential payback is huge but here’s the problem–the “true odds” of Harvard winning the NCAA hoops tournament are astronomical, and certainly well in excess of 500/1. That means that from the outset this bet represents a poor wagering value.

Of more practical concern to the serious sports bettor is the necessity of tying up a portion of your wagering bankroll for a long period of time. Additionally, once you’ve placed a futures bet the outcome is still subject to the typical areas of concern for sports handicappers–injuries, trades, coaching changes, etc. It’s hard enough to stay on top of these variables on a day-to-day basis, and predicting them over the full season is downright impossible.

Despite their downsides, futures bets have an important place in the investment oriented sports bettor’s arsenal. The ‘prime directive’ for serious sports betting is to think of it not in terms of wins and losses, but in terms of value. Futures wagers frequently present opportunities to lock in line value and create overlay situations. In some cases, judicious use of futures can produce situations in which a bettor can realize a profit from any outcome! Below are some basic concepts for properly using futures wagers to maximize value.

The early bird gets the worm. The early bettor gets the value: Many sports books offer non-sports proposition bets, including entertainment based wagers like the Academy Awards. Someone who enjoys following the industry and keeping up-to-date on whats happening in Hollywood can get a decided edge over the bookmaker, who doesnt have the time to stay juiced in to industry news and gossip.

With many books taking bets on awards like ‘Best Picture’ before nominations are even announced, a bettor has a great opportunity to find overlay situations. By staying on top of the entertainment news and accurately predicting which films will be nominated, its often possible to get substantially better prices than will be available after their announcement.

The way the film industry works makes futures bets of this sort particularly appealing. Release schedules for films are set well in advance, and the cut off date for Academy Award consideration is the end of the calendar year. That way it’s easy for a handicapper to isolate a number of serious Oscar candidates out of the hundreds of films released annually. With more work, that can be narrowed down even more and once a workable number of potential winners has been reached it’s just a matter of shopping around for the best value.

Futures wagers are also effective for finding value in a sports betting paradigm. By its very nature, sports presents more variables to deal with than does the movie industry. The top teams are well known by both the linesmakers and general public, and seldom can be found at a value price. For example, you can already bet that the New England Patriots will win the 2010 Superbowl but you can be sure that you’re not going to get a good value price on such a well known ‘public’ team.

To find value on this sort of wager you need to look for ‘dark horse’ candidates. For example, at midseason you could have bet on the Carolina Hurricanes to win the 2009 Stanley Cup at prices as high as 25/1 or 30/1. Now, they’re one of four teams remaining and are priced at 5/1 to 7/1 depending on the book.

This play didn’t necessitate a crystal ball or a Canadien genie with a profound interest in hockey–instead, it was a simple matter of determining teams that offered true odds of championship success that were lower than the price offered in the future bet. At prices like 25/1 or 40/1 its possible to back several dark horse ‘candidates’ and if one or more enjoy postseason success it presents a number of opportunities to hedge and guarantee a profit.

“The field” can occasionally offer wagering value as well. A good example was the NASCAR Rookie of the Year futures in 2001. Some books offered a bet on ‘the field’ at prices as high as 15/1. After Dale Earnhardt’s tragic death, his team turned to rookie Kevin Harvick to fill ‘The Intimidator’s’ place in the driver’s seat. Someone who followed NASCAR closely knew this was going to happen well before it was publicly announced, and was able to grab a great price on Harvick as part of ‘the field’. By midseason, Harvick’s success had pushed prices on ‘the field’ down to the point that it was the favorite everywhere with prices in the range of -250 to -300.

While this sort of situation is unique, there have been other situations where ‘the field’ presented good values. At one point, it wasn’t unusual to find a ‘field’ bet on NASCAR road races that included the road course specialists like Ron Fellows and Boris Said–meaning you could bet these ‘ringers’ and several others with one bet! Again, these opportunities don’t come around often but the value they present justifies paying close attention to them.

Of course its crucial to shop around for any futures book play to find the best price. It’s a smart thing to do on any wagering proposition, but the price differential on futures wagers often vary widely from book to book. A little bit of work can produce a significantly better price which means more value.

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