We started with a hobby that we enjoyed and loved to make. Our family and friends then started liking what we did and even bought our products. It was at this time we realized that our hobbies can profit for us.

At the start of your small business you might not have to face the reality that you will need to market your craft. Because on the first few craft shows that you attended your family and friends were still there to support. But once you decide to go to a bigger market or crafts show you will need to face the fact that you need to do some marketing.

Another hard fact that we will need to face is that we are not a huge company. We do not have the resources or staff to help us promote our craft. We do not have the college graduate employees and divisions to think of ways to advertise our product.

We the craft makers must rely on our own capabilities not like the huge companies where they are well funded to advertise their product. We need to be self-reliant; we will need to learn to survive without other people to assist us. We not only create a perfect craft but must learn to sell our product.

To promote our craft we will also be selling a little bit of our individuality. Promoting is not something that you will just present a fake smile. But this smile must reflect in your eyes as well. Meaning we will need to be pleasant and nice to everyone that comes through our booth.

Keeping a positive attitude towards our customer will go a long way in selling our products. It is best to keep in mind that to sell our products we also have to be actively interact with our customer. We will not be able to do this when there are negative thought that will occupy us.

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