May 16, 2009
Japanese and European automotive electronics manufacturers into the Chinese market
Global automotive electronics manufacturers and vehicle manufacturers are employed hard to battle for the Chinese market. This is because vehicle sales in China most expected surpassed the United States in 2009, evolving the world’s biggest auto market. According to China Association of Automobile Manufacturers statistics and outlooks, in 2008 new vehicle sales in China was 938 million for 5.08 million in Japan for almost 2 times that of Taiwan; in 2009 the total sales capacity of China’s new vehicle will be round 10.2 million, development of 8.7% over the preceding year, encompassing 7.45 million traveller vehicles, an boost of 10.2% (sedan development 7.9%, SUV, up 23%), financial vehicle sales of 2.75 million, an boost of 5%.
China’s auto market has become white-hot, the European and Japanese automotive electronics and car manufacturers are trying to win the war. European and Japanese manufacturers have made it clear to the Chinese market shows a positive attitude. Among them, the European automotive electronics manufacturers take the cheap route, and the Japanese auto maker will focus on the provision of traffic information.
China, India, Russia and Brazil are the characteristics of the automotive market. Among them, the demand for China’s auto market has been summarized as follows: auto prices for low-cost, optional low-cost products from both the high-priced, safe system for low-cost.
Automotive electronic systems typically include instrument panel, BCU (body control unit), EMS (Engine Management System), ABS, TCS (Traction Control System), as well as to connect these parts of the vehicle LAN, such as CAN bus and so on. The key lies in low-cost low-grade high-end cars and trucks can use the same number of electronic modules. In addition, if the realization of the instrument panel other than the standardized modules, so that different models can replace the instrument panel. For example, in high-end high-cost car dashboard installation and at the same time, such as LED lights connected to the wiring harness leads from the BCU, but only to low-grade car dashboard connected to the wiring harness from the BCU to lead.
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