Often in life – and in movies – there are clear statements of the obvious things that actually work. As you decide to look for them, more insights appear. One such example is in the Blues Brothers movie. As we were browsing Youtube – some of this obvious became clearer.

When you think about it – the fact that we go to a searchable online database rather than TV or our CD collection is one insight already.

Tonight we moved from Handel’s Messiah to the ballad “Hallelujah” sung by various stars, to eventually The Blues Brothers. (Just scroll through ‘related videos’ to experience this experience.)

What is the marketing lesson? Well – watch the clip in the right of screen “Rawhide”. When faced with a market that does not want what we are offering – what do we do? First we stop and think “Hmmm, what do they want?” Then we devise something to “test” that may meet THEIR criteria. Then we test – and pay attention to the response. [link:Blue Brothers]

Watch the video now – and turn it up loud for best effect.

Are you playing the tunes your market wants? What do they really want you to do for them?

“Who” is the first question of good marketing. Why they are in your target audience is often the key to finding your message. In this case – one common interest is “country music” – it is not “Chicago Blues”. Having a clear picture of “who” your market is allows you to determine, what they want, why they want it, and how you can best deliver it to them.

And if you are going to live your life – you may as well live it LOUD. Enjoy your food, scoff your wine, and dance without regret. And if you have the privilege to be able to do some marketing – use emotion to shine in our current mono-coloured world of advertising.

Before you do any more marketing for your Townsville business, get a flood of ideas and streetsmart business tools from James Hooper at Townsville Marketing. Check here for free reprint license: Marketing Rules from Jake and Elwood – The Blues Brothers.

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