The financial turmoil sweeping the globe in the background, April 22 (today’s date for the media) in Shanghai New International Expo Center, Shanghai Auto Show is the “unlimited spring”: the total size of this show up to 170,000 square meters, with show growth over the previous 20%

And there are 13 models unveiled the world’s first. In the global economy under the shadow of the Shanghai auto show why much of the major car manufacturers attach great importance to? This is due to the global automobile market under the pattern of fissile position highlights the focus of the Chinese market to seize the Chinese market, grasped the last straw to save lives is no longer an empty talk. Global auto giants including domestic automakers to compete in the future getting a head start and find a way out, not only have faster speed, positive attitude, and more importantly, “new thinking.”

Decision thinking distance out, the novel decision onto the novel distance of thinking! Shanghai Auto Show this provides ourselves the mainstream car manufacturers towards hear approximately the civilians, brands, products, selling, and so the opportunity towards illustrate novel thinking.

Employing new conceiving

The new managers are “China hand”

On the replacement of GM and PSA Peugeot Citroen CEO Two days later, this change will quickly wind blows from the other side of the ocean to China. April 1, Ford Motor China announced that Cheng will be leaving the company’s chairman and CEO, GE to take over their duties to Connaught, Connaught Ge to Ford prior to the position of CEO and president of China. The same day, General Manager of Subaru of China also announced that Ono-kyu left the work as long as three and a half years in China, as a successor to Suzuki, the official took office in April. Suzuki percent from January 2009 has served as the second Subaru Overseas Sales Division of Asia, Oceania, Central and South America, Head of Sales, responsible for the relevant work of the Chinese market. In addition to the above two, Toyota and Honda have also made substantial adjustments to the joint venture in Guangzhou Toyota and Guangzhou Honda relevant high-level. In the cross-car giant will have the time for the beginning of this year came on the Chery Automobile Company’s original sales manager Li Feng has a modern office in Beijing.

Careful observers located that the novel leaders are “China hand”, they become many familiar with the Chinese automobile market, within selling, sales proficiency stronger, which is also conducive towards international crisis within the automotive industry and boost the transmit of the contextual the bolstering of the strategic layout of the Chinese market.

Brand new conceiving

Self-hand car prices multi-brand strategy

In recent years, has a firm foothold in the domestic automobile market and grow their own brands, have not satisfied with the development of a single brand, the current Shanghai auto show is a major bright spot in their own car prices have launched their own multi-brand strategy. Recently, Chery Automobile in 2008 on a low-key anti-announced the largest brand change ever. At the current Shanghai Auto Show, Chery’s shares will carry the three companies, four of the 32 brand new cars to the “big Chery” collective appearance of the image into low, medium and high-end market segments, which also declared the Chery began to build their own international brands to enter a new stage of development.

Maple concern is the car will be unveiled at the Shanghai auto show on the brand new – Shanghai England, which marked the future will focus on high-end Maple Automobile production and sales of motor vehicles. And “Shanghai Maple” brand’s waters, sea and fast, yet the sea, sea front, the model still used Haiyatt “Shanghai Maple” normal production and marketing of the brand.

Products new conceiving

Models get the world’s first in China

By the influence of the international financial worsening, the United States, Japan and the European large forces, for example automobile output and sales market is not optimistic. China’s automobile market has shown the full impact. According to China Association of Automobile Manufacturers of the newest statistical facts and numbers display that the support by the principle, in January at 735,500, in February sales of 827,600, founded on China’s auto sales in March proceeded to ascend to come to 1,109,800, a new monthly sales of all-time high.

Rather suggest that the dire position of the depths of GM’s U.S. market in March sales of 156,000 for the identical time span last year over the identical time span in 2008 the 280,000 down turn in 45%; and localities in China vehicle sales in March was the identical time span last year increased 24.6 per hundred to 137,000 in the presentation of a lone month sales record set. China’s auto market of large promise for the future no doubt.

Mouth-watering Chinese automobile market has been so well cognizant of the international vehicle manufacturer in China for help as a last straw of a deep significance, it is in this backdrop, the foremost automakers have conveyed the world’s newest merchandise, the first new vehicle, dizzying notion cars. Shanghai Auto Show, Nissan and Dongfeng Nissan’s forms were all out simultaneously, the new Nissan spectacular representatives of the power part – NUVU electric driven vehicles will debut in the show. Another Japanese constructor Toyota FAW Toyota’s work broadly, for example vapour, Toyota and Lexus, conveying the first time exhibitors as well as the new 8 notion vehicles 5.

At the same time, in 2009 as a result of national policies related to the automobile industry to adjust the stimulation of its own brand new opportunity for re-development. The Shanghai Auto Show, the previous rare FAW Group and Dongfeng Group will also be present, China’s six major auto groups will gather on the beach.

Marketing new ideas

Focus on regional markets after landing

When the number of car manufacturers in the deployment of employees, brand, product and so a new way of thinking, the other cars standing on the move in marketing from the brain. The Shanghai Auto Show, Mitsubishi Motors of Japan to cooperate exhibitors from the previous Mitsubishi Corporation (Shanghai) Co., Ltd. into a Mitsubishi car sales (China) Co., Ltd., the original, this is Mitsubishi Motors sales in China of the new adjustment. To spare no effort to promote imports of Mitsubishi vehicles in China business development, marketing of Mitsubishi Motors to change the thinking and adjusting the structure, set up a sales company in China will be a new first time products and services to the Chinese market. Dongfeng-Nissan will start for the regional differences in the regional marketing strategy, Dongfeng Nissan vice general manager Ren Yong said that from the macro point of view, the economic development of the existence of cyclical ups and downs; and from the enterprise point of view, this cyclical ups and downs through their own efforts to pressing, this is what they will implement the “counter-cyclical market.” The Dongfeng Citroen will also be 3-5 years, hundreds of dots to the image transformation, the replacement of a new LOGO, I hope to upgrade the marketing level, to seize the lucrative aftermarket.

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